Coopers were like AC/DC.
Just doing what they’d always done, and their version of playing the same three chords over and over presented as reliance upon the red, green and yellow beers also known as sparkling ale, pale ale and stout. The fans loved it and thirsts were quenched and all were merry.
But the emergence of craft beers and brewers has forced Coopers into reinvention. In recent years they’ve launched a Session Ale and an XPA. Today, a Hazy IPA hit the market, sort of.
We were promised, courtesy of a moderate advertising and marketing campaign, that it’d be available on tap and in cans. No pub in Glenelg has it yet and neither does any local stockist.
I drove to a large beer and liquor emporium whose name sounds like Dan Murphy’s and found cartons of it on the floor. Yippee!
But there was none in their fridge so I asked, “Any cold Hazy IPA?” The young employee blinked at me and said, “We only got these about midday.” Being someone who could grump for his country I questioned, to nobody in particular, “So in the seven hours since no-one thought to put any in the fridge?”
It was as if I had dropped the needle onto Back in Black and could only hear radio silence.
So, what’s it like?
The hue is Coopers: murky and mysterious and promising mischief with its dark citrus presentation. This continues with the nose that has necessarily departed from the yeasty hoppiness that sung Coopers down the generations.
Angus Young’s amp has been turned off and instead a weedy boy is on the decks. The black t-shirt brigade won’t be thrilled, but then again, they probably don’t care as they’re kicking back in the shed with a long neck of sparkling ale.
At 6.2% the Hazy IPA is more Highway to Hell than Best of the Backstreet Boys so no chainsaw chores after a couple. Unlike the one-armed drummer in Def Leppard you might struggle to play the Stratocaster minus a limb.
But, as such it’s surprisingly easy to drink, even more so than the acclaimed Vintage Ale which I confess I find difficult to love. It’s too big and cumbersome for me and is work, not fun. Something beer should never be.
I do wonder if Coopers are self-cannibalising as their beers are competing with each other. The name Hazy IPA is a nod to the East Coast beers of Massachusetts and perhaps a desperate sign as Coopers beers are historically hazy.
Indeed, it’s expected.
Maybe, like AC/DC they’re just trying to keep up with the kids.